The Wine & Spirit Trade Association’s latest Market Report shows consumers are taking tequila more seriously; sales have risen 37% in two years.
Tequila sold through shops and supermarkets grew 7% in volume last year and 5% in value, worth £13m in 2016 (year to 31/12/16).
Around £4m of that was sold during the 12-week festive period, and the volume sold during this period was up 12% compared to the same time the year before.
Miles Beale, chief executive of the Wine & Spirit Trade Association, said: “The UK has seen a boom in tequila sales over the last two years, up £46m to £173m (across the on and off-trades) in 2016, an increase of 37%.
“The trend is moving away from shots and strongly towards high quality, cocktail combinations and increasingly sophisticated sipping products. Additionally there is a growing popularity of craft cocktails being enjoyed in bars and then recreated in our homes.”
Tequila is distilled from the blue agave plant primarily found in Mexico. Tequilas made from 100% agave are being savoured and sipped like a rum or fine Scotch.