Moet has partnered with Selfridges for the second year running to install exclusive personalisation stations at their London, Birmingham and Manchester stores. Within these stations shoppers can upload an image of their choice and create their very own front label for Mini Moet Imperial Blanc (£19.99) and Rose (£19.99) cuvees. A bespoke in-store Moet wrapping facility (£5 per item) is also available, allowing personal messages to be added to branded gift wrap with the click of a button.
Julie Nollet, marketing and communications director at Moėt Hennessy UK, said: Celebration and generosity are at the heart of Moėt & Chandon and our personalisation service gives us the opportunity to spread this message during the festive period. The personalised bottles add a playful element to enhance those special Moėt moments, whether gifting or raising a glass.
The personalisation and gift wrap service is also available at uk.moet.com, with customised bottles delivered just a few days after an order is placed.
And for the first time Moet is also offering the service to key on-trade accounts around the UK, for private and corporate events.