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P-word bears fruit for the innovators

Pear cider's rejuvenation might have a longer shelf span than the drinks trade first thought. Here's the latest on what's brewing

Core elements for sales

Cider may be the fastest growing drinks category, but some independents have been slow to cotton on to its profit potential. What advice do suppliers offer?

End of the golden age?

There's a strange shape looming on the horizon in the cider market and it looks a bit like a plateau. Graham Holter investigates

Big questions for cider insiders

Cider may be the industry success story of recent years, but it still faces challenges. Graham Holter quizzed some key players about the prospects and problems for the year ahead

The boom isn't skin deep

Cider sales have soared, but there's talk of a downturn. Christine Boggis peels back the layers to discover the truth only to find there could be more sweet success ahead