The campaign theme will be We Live and Breathe Rioja and will feature in national and style press ads in publications including
the Telegraph, GQ and Marie Claire.
There will be three different ads
series, which starts in September.
Lisa Duckenfield, marketing manager at Cellar Trends, said
it was "dramatic".
She added: "The beauty of the photography and the characters
will appeal to a new generation of Rioja drinkers.
"The campaign's creative style will integrate with our year-round programme of consumer exhibitions and tastings."
Faustino will be at The Wine Show in October and the Taste of Christmas exhibition in December.