The new drink will be available in both the off and on-trade and Halewood said the launch was a bid to “remain at the forefront of innovation in the ginger category” following its success with Crabbie’s Alcoholic Ginger Beer.
The new product should be served warm in a tall glass and is made from a combination of “quality ruby wine, ginger, cinnamon, cloves and citrus fruits”.
Crabbie’s Ginger Mulled Wine will be available in a 70cl glass bottle with an abv of 12% (rrp £4.99).
Richard Clark, head of innovation at Halewood International, said: “In the run up to the festive season both the take home and on-trade are looking for credible branded products that will offer retailers the opportunity to make significant incremental sales.”
The launch will be supported by a national above the line Crabbie’s campaign as well as sampling and in-outlet support.